This week we're yammering about consequences. Consequences? Yup. You're out in the world when a passing hottie compels you to give her a long appreciative look. Your lady's disapproving look, and the ensuing admonition are the immediate consequences.
We've all heard the mantra that says we must be responsible for our own actions. This axiom means weighing our options, making our decision, then playing that hand until objective reality gives us our report card. How? Life grades us by rewarding, or punishing, us with the consequences for our own actions. Those consequences are a vital part of the ongoing learning process that's a thrill-inducing feature of life.
This repetitive cycle of actions and consequences is a great character builder. It's also a spiffy way to build your vocabulary, when you start learning - and deploying - all those highly expressive, cathartic, four-letter words. Like it or not, you're not in full blown character building mode until you start swearing. That's a sure sign that you've just added a whole new level to your character.
As painful as consequences can be, they are a necessary part of life.
The on-going NFL death spiral is a prime example of consequences at work.
The take a knee phenomenon is mushrooming out of control. That might seem like good news to the 'fuck America' ingrates who are taking that knee. Not necessarily. They're so fixated on giving America the finger, they don't see the unintended consequences stalking them.
Taking a knee is offered as a useful example of football players exercising their freedom of speech. I get that, and tend to agree, more or less. However...if we take a deep breath, then step back, we finally see the bigger - actions have consequences - picture.
The marketplace has the last word. When you piss off a significant percentage of your customers, you'll feel it in the wallet. That's the marketplace. In a way, choices we make regarding how and where we spend our money are a form of expression, too.
What are some possible consequences? As pro football becomes more of a hot potato, companies will second guess being affiliated with it, via player endorsements and ads during games. That new tax funded stadium isn't going to be a slam dunk, anymore.
Actions have consequences.
The league's average TV audience through Week 5 of the 2017 season dropped 7 percent vs. the same period of the 2016 season, according to Nielsen data obtained by Sporting News. Worse for the league, the average game audiences are down 18 percent compared to the first five weeks of the 2015 season.
The NFL's average TV audience (including Sunday afternoon, Sunday night, Monday night and Thursday night games) slid to 15.156 million viewers through Week 5 of the 2017 season. That's down 7.42 percent from an average of 16.371 million viewers through the same period of the 2016 season, and 18 percent down from the average of 18.438 million viewers through the first five weeks of the 2015 season.
The NFL remains the gold standard of TV, not just in sports, but all entertaining programming. But the NFL's drop in audience could set off a chain reaction that won't be good for the $14 billion league — or the TV partners who pay billions for TV rights.
Partner networks ESPN, CBS Sports, NBC Sports and Fox Sports promise advertisers and sponsors certain audience numbers. If those numbers are not reached, the networks have to cough up so-called "make-goods," or free ads, to advertisers who didn't get their money's worth. There's nothing TV networks hate more.
Now that player protests appear to be hitting owners, TV networks and corporate sponsors in the pocketbook, it's probably no coincidence Goodell wants all players to stand for the national anthem. The NFL finds itself in a "very volatile and dangerous place," said ESPN Insider Adam Schefter on Thursday's "Mike & Mike" morning show.
"It is very sensitive. It is chipping away at the popularity of the sport," Schefter added. "There are people who are turned off to what's happening. There are people canceling their DirecTV subscriptions.
"The business of the game, by the way, also affects the players. Because for every dollar that the league is collecting, 48 cents go to the players."
The NFL knee jerks are headed for a painful reality check. It will probably blind-side them during their next contract negotiation. Really? You bet. For good or ill, pro football is a business, so the rules of capitalism apply. Are we listening knee jerks? You are damaging the brand, by alienating the fans. You still get 48% of the financial pie, BUT, your knee jerk antics are shrinking the size of the pie. Your slice isn't worth as much as it was and it will only get worse. You made this circle of hell so it's only fair that you burn in it.
My nephew is THE ultimate Bears fan who wore Bears gear every day for decades. That ended 3 weeks ago.
He is done with you and he's just one of many:
Just days ago, a Marine veteran and the owner of a sports restaurant pulled the plug on the NFL to protest the "disrespect" of professional football players during the national anthem.
When Bill DeFries met with his leadership team to discuss cutting off the NFL from his Beef O'Brady's restaurant TVs, he didn't know what the move would mean.
The franchise owner told Fox Business that he knew one thing, however — he'd had enough:
"It started a while ago, but it really was the effect of seeing what the players did [two Sundays ago].
I have to tell you as a veteran of the United States Marine Corps, I served to defend our country's Constitution and free speech, and while I defend the right of every American to express their views and voice this freely, the actions demonstrated by the NFL players during the country's national anthem — it was offensive and disrespectful to me as a proud veteran and all my fellow veterans."
DeFries told Fox Business that he believed the restaurant would take a financial hit:
"We are a family restaurant, and we have been for 13 years. And our customers are from the community. They come in here to relax and enjoy a meal and be entertained, in particular by the NFL on Sundays. But we also serve a lot of local military families and veterans, many of whom share my view on the NFL players' actions during the national anthem.
Before making this decision, I met with the leadership team to ensure we were all aligned on the issue, and we were. We knew that our sales would be negatively impacted."
How did this happen? Here's one man's expert opinion.
"Liberal, Socialist elitists" are running the National Football League (NFL), ten-year NFL veteran Burgess Owens tells CNSNews.com.
Interviewed by CNSNews.com on the Conservative Commados Radio Show, Owens, who won a Super Bowl with the Oakland Raiders in 1980, was asked how he thought Pete Rozelle, the NFL commissioner during his playing days, would have reacted if players had protested the National Anthem at games.
Owens said that players were held to higher standards then, as the league was still in the process of branding itself as an "All-American" product:
"That was a time in which the NFL was being built. They were looking at a brand that was patriotic, that was All-American, that was about teaching the American Way.
"As a matter of fact, they had a very high standard for players. They expected players to be respectful, to have character, to represent the brand of the NFL."
Owens said that today's NFL is being run by wealthy, liberal, Socialist elitists whose primary goals are to promote their leftist ideology and exploit the Black community – regardless of societal cost:
"We have now left that age. We now have, at the very top of the NFL, elitists – liberal, Socialist, elitists. And, they're paid very well; they couldn't care less about the impact that they're having right now, because their ideology is more important than anything else.
"The elitists of the Left have always taken advantage of the misery of the Black community. These are young men who do believe that the only way to come out of there is through athletics. They're not being educated, they're not told that the American Dream can be obtained anyplace else. So, they look around themselves, and they see the eighty-three percent of their friends not having jobs, they see the death and the hopelessness.
"So, by the time they get to be millionaires, they have not left behind the mindset they were brought up in, and so they stand and sit on the sidelines, not appreciating where they are now."
Taking a knee pissed me off.
In an English stadium, early on a Sunday morning, two groups of American multi-millionaires - The Baltimore Ravens, The Jacksonville Jaguars - showed the proper respect to England during the playing of their national anthem, but sent a resounding FUCK YOU AMERICA to the USA during the playing of ours.
Apologists will insist they are simply making a statement, one protected by their freedom of speech. I agree that 'taking a knee' is a form of expression, even when it aims a raised - virtual - middle finger to the nation that made them rich.
What, if anything, should we do about it, those of us who honor, and respect this nation which spawned this group of ingrates?
When your games are on television, I'm 'taking a knee' by not watching.
When you play your home games in my vicinity, I'm 'taking a knee' by not attending.
When you ask me to buy your team's merchandise, I'm 'taking a knee' when I don't make that purchase.
When your team owner comes hat in hand asking for my tax dollar for his new stadium, I'm 'taking a knee' by saying not 'no' but HELL FUCKING NO.
You won't be multi-millionaire ingrates for long if We The People 'take a knee' on the entire NFL.
With that out of my system, I think a few conclusions seem in order:
* It's going to get worse for the NFL, before it gets better.
* The NFL will never be what it was or realize its full potential.
* It will take time for the knee jerks to feel the financial bite.
* A diminished [less revenue, fewer teams] NFL will emerge, in time.
* The knee jerks will play the victim and blame someone else.
* When you play chicken with the Marketplace, your chances of becoming road kill are very high.
These knee jerks need an attitude readjustment, now. You hit life's jackpot thanks to your marketable athletic skills. If you want that money to keep rolling in, cut the crap and STAND UP for our national anthem. Pay homage to this nation conceived in liberty, because that nation you're dissing is the reason you're a filthy rich ingrate.
They need to step up:
My life and the essential properties thereof - my intellect, my thoughts, my character, my integrity - are mine an mine alone. Since I am the sole owner of my life, the blame or credit for its conduct is entirely mine, not the state's, society's or a deity's. For good or ill, the buck stops here, Sparky.
Consequences. You can love them, or hate them, but you can't avoid them. I, for one, can't wait to see yours catch up to you. Seeing you working at the drive up window, would be AWESOME. Holy photo op, Batman.
Stand up, assholes, or start preparing for your next career: "Do you want fries with that?" See you at the drive up window, knee jerks, and, for the record, the answer is YES. I ALWAYS want fries with that.